What do all the above have in common? Apart from the fact they're all firmly ingrained within popular culture they all feature a common enemy; artificial intelligence,
Is it any wonder that with rogue and benevolent AI featuring heavily within popular culture there are still a large amount of us that believe AI will still wipe out the human race?
In fact, a recent report by Hanover in November 2018 posed the question 'What is your biggest fear of AI?' and 15% responded that it will wipe out the human race. It should be noted that the sample size was 3,170 however, this still gives us a sense that fear of AI is certainly still a huge concern for a large proportion.
Most of the research carried out into public perception of AI finds that the most common fear is around jobs, which is understandable considering the large amount of propaganda around this. In fact the same section of research by Hanover found that 21% believed that AI will result in unemployment and a further 21% believed it would change the nature of their employment. Another fascinating statistic by this report is that 46% fear the long term implications of AI over the long-term impact of Brexit!
Another report, this time by PwC, suggested that it is likely that this fear of unemployment could be unfounded. They project that despite an average of 7 million jobs due to be lost, 7.2 million jobs could be created as a result. This potentially would balance out the losses and potentially even providing a small increase in jobs.
So what can we as PR and comms practitioners do about a very real fear? Do we have the same fears for our jobs? As the public relations industry has a large role regarding the thoughts and beliefs of the general public, do we have a responsibility to lead from the front with AI implementation in the workplace? It's a well known fact that public relations has been reluctant to adopt these emerging technologies as part of daily practice. Indeed, this is what has inspired my dissertation research into the perceptions of PR practitioners regarding AI!
I'm also delighted to be able to announce this will be the first of a series of blogs from myself regarding AI in PR. I'll also be looking at potential applications of AI, the ethical implications of integrating Ai into daily practice and following up with interviews on the subject! So watch this space!
This weeks Comms school task set by Stephen Waddington and Marcel Klebba was to write about your writing habits. I'm an avid writer and reader so I'm hoping I can outline the process of how I write to give others some help and advice with their writing.
For this blog I wanted to try something different so I've turned my writing habits into a 10 step process you can see on the infographic below!
Blogging has always been both an interest and a challenge for me. I've always been someone who enjoys to talk and write but knowing what to say to interest others is something I've always found daunting.
It's something I have tried before and like trying to shop for a pair of jeans, I've just not found the right fit for me!
This last month however has been about developing as a person; pushing my boundaries and breaking past areas of discomfort. I've started to tackle many demons such as public speaking and confidence, looking to make an active effort to push myself. I have been lucky that at a time where development is at the forefront of my mind that two amazing opportunities came my way.
Firstly, an initiative known as Comms School which is run by Stephen Waddington and Marcel Klebba via Facebook which looks to bridge the gap between learning and practice, in order to help people who are looking to develop their skills to get ahead on their careers.
It's quickly become an amazing and diverse community of people wanting to learn various communication skills such as blogging, content creation and personal branding.
The first webinar from Comms School; Blogging 101; gave me a new insight into blogging and also reignited the thought of blogging for me but despite this I still had the same old thoughts at the back of my mind; this is something I want to do but will anybody think what I have to say is relevant? Important? Interesting?
Which leads me on to the second way life gave me a push in the right direction... A Twitter chat session #PowerAndInfluence, this is a Twitter community run by the inspiring Ella Minty which I've had the pleasure of joining in with in a previous session regarding AI in PR.
Last night's session was 'Back to School' talking about the need for communities like Comms School and featuring Stephen Waddington and Marcel Klebba. Initially sitting on the outside reading others comments I thought this is my chance to join in and ask for some advice and so I tentatively asked the #PowerAndInfluence community on their thoughts about confidence and blogging and almost instantly I was surrounded by some of the most established, talented bloggers within communications and other areas encouraging and offering some fantastic advice about blogging.
The most important piece of advice I took from all the responses I received was to write what comes naturally to you and what you are interested in, so going forward this is my intention; to continue to break past my comfort zone and to talk about areas important and interesting to me such as AI in PR, communications, reputation, crisis management, new technologies, brand management and much more. And I hope that what I find interesting will also resonate with others out there and go onto to inspire others to blog, in the same way that I've been inspired by some of the most fascinating people along with a helping hand from life!
I also want to add that the support I have received has been incredibly overwhelming! I wanted to take this opportunity to thank some of the inspirational people I've had advice from over via Twitter the last few days!
Thank you Stephen Waddington, Marcel Klebba, Ella Minty, Rachel Miller, Deb Sharratt, Hannah Claffey, Gary Taylor, Kirk Hazlett, Sarah Garner, Dr Joyce Costello, Rebecca Benn and Robert G. I'm in awe of all your work, if I can accomplish even a small percentage of what you've achieved I will be incredibly grateful!
I also would like to take the chance to say thank you to the wonderful team of lecturers I have supporting me at the University of Wolverhampton. In particular Hajrija Dergic, Sarah Williams and Lisa Burbidge-Brown. You three continue to inspire me on a daily basis, I'm incredibly fortunate to be able to learn from you all.
I'm so excited to see where this leads!